  |
|
|
|
Masculine Trade CulturesMaterialistic Countries Value Challenge, Recognition & Earnings
Japan, Venezuela, Switzerland & Mexico rank as high masculine nations while Sweden, Norway, Netherlands & Denmark cultivate friendlier, more feminine work environments.
Based on detailed analyses of international employee values that IBM collected from 1967 to 1973 and subsequent validation studies, Professor Geert Hofstede® has engineered a model with five dimensions that differentiate cultural values and behaviors. These cultural dimensions are key to understanding how to more effectively negotiate international trade deals with people in other countries. Even large multinationals like Starbucks and Wal-Mart make billion dollar trade bloopers when they assume that people in foreign lands will share the same cultural negotiating and decision-making behaviors as in their home country America. Masculine DefinedOne of Hofstede’s cultural dimensions is called masculinity. This dimension measures the extent to which material possessions, money and success dominate a society’s basic values. High masculine countries are characterized by high job stress. Although employees are encouraged to make independent decisions, managers in high masculine countries exert stronger control to ensure that employees do their work. In low masculine cultures like Norway and Sweden, greater importance is given to cooperation and group decision-making. Managers bestow employee freedoms and the workplace atmosphere is friendly with less stress. Based on Hofstede’s statistics, the world average masculine score is 50 points per country. High Masculine CountriesCountries with high masculine scores typically have large-scale enterprises, with more emphasis on economic growth versus environmental conservation. Below is a list of countries with the highest masculine scores.
Low Masculine CountriesCultures with low masculine scores favour smaller-scale businesses, with a stronger push for environmental conservation. The following shows the countries with the lowest masculine scores from Hofstede’s study.
*Ethiopia, Kenya, Tanzania, Zambia Other Country Masculine ScoresShown below are the masculine scores for other countries in Professor Hofstede’s study.
*Egypt, Iraq, Kuwait, Lebanon, Libya, Saudi Arabia, United Arab Emirates **Ghana, Nigeria, Sierra Leone ReferencesThis article presents independent calculations and insights based on geert-hofstede.com and research from International Management, Culture, Strategy and Behavior (6th edition, Hodgetts-Luthans-DOH).
The copyright of the article Masculine Trade Cultures in International Trade is owned by Daniel Workman. Permission to republish Masculine Trade Cultures in print or online must be granted by the author in writing.
|
|
|
|
